The Psychology of Shopping

Posted: January 5, 2015 in Ramblings

Alex has to conduct a psychology experiment for his end-of-semester project (due January 15th).  We will be going to Starbucks to ask patrons these questions in person, but it will help him to have a larger sampling.  If you feel like answering the questions, please post a reply below.  Thanks!

Question 1:  Do you patronize Starbucks or another beverage shop (Jamba Juice, Tully’s, etc.) regularly?

Question 2:  Assume your chosen drink costs $3.  If the shop offered a prepaid annual subscription card for $600, which permitted you one drink per day for a year, would you purchase the subscription?

Question 3:  Please explain your Question #2 answer (why/why not).

Thank you!

  1. vallere says:

    1.  We support a number of different Coffee shops, including some local independent shops.  We do belong to their frequent buyer programs, that gives us free coffee after ten purchases. 2. I would purchase an annual membership to one of the independents, if the price were right.   3. I want to support local businesses, rather than national franchises.

    • g-g says:

      I go to starbucks and a few local coffee bars; maybe 3-4 times per week. I would not purchase a ‘coffee card’ because that would lock me into patronizing the same shop all the time. my travel destinations determine where i’ll stop on that particular day.

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