Archive for September, 2012

Kaleidocherry Sale

Posted: September 29, 2012 in Ramblings

Twenty percent off everything in the store with code 20PERCENT.  Valid until I feel like taking it down.

For those of you outside the US/Canada, please send me a note about shipping.  I’m happy to do it but since I so infrequently get requests I haven’t bothered to set up the shipping tables online.

I take credit cards directly through Etsy, so even if you are not a Paypal user you can still take advantage of the great sale.  Stop by!

If I ran the world…

Posted: September 28, 2012 in Ramblings

…everything would be so much more logical!

Last week I ordered some shipping envelopes from the USPS.  They arrived today…in a padded envelope.   Not just an envelope with padding, but there was one of those inflatable plastic pillows inside to cushion the poor fragile envelopes from damage!  I really wonder what people are thinking, sometimes.

What inspires you?

Posted: September 27, 2012 in Ramblings

I have a ton of undyed yarn and no inspiration.

  • Worsted weight cable-plied cashmere:  30 skeins
  • Swiss Mountain silk/baby camel, fingering:  30 skeins
  • Swiss Mountain silk/baby camel, laceweight:  20 skeins
  • Swiss Lace, laceweight:  5 skeins
  • Moriah, laceweight:  5 skeins
  • Laceweight cashmere:  12 skeins
  • Fingering weight cashmere/silk:  10 skeins

And I don’t know what to dooooooooooooooooooooo!

Got a suggestion?  Please share.  Thank you.

Also, thanks to the Sterilite company for making big, afforable plastic bins to store all this in!

Back In Stock

Posted: September 18, 2012 in Ramblings

A big shipment of Swiss Mountain Silk/baby camel yarn has just arrived and been restocked on Etsy.  I have both the 12/3 (fingering weight) and the 16/2 (laceweight) restocked.  Come see!

 

 

Funny Marketing

Posted: September 13, 2012 in Ramblings

Madelinetosh has this to say about their yarn Tosh Sport:

“With a generous 270 yards per skein one skein is enough yardage to complete a sweater.”

Perhaps a sweater for a teddy bear or baby!

Marketing

Posted: September 1, 2012 in Ramblings

It’s something I’m no good at.  I don’t really like to push myself forward; my method of marketing is to list things for sale and hope someone stumbles upon them and finds them worthy of purchase.  Not to mention that I find it difficult to think up clever marketing slogans or tactics that don’t come across as twee.  Just today I saw two different marketing slogans, and the comparison reminded me of why I’m afraid to try this.

One of my favorite online retailers, kpixie.com, has an awesome and short slogan:  “Rockin’ your stash.”  I like it.  It’s short and to the point, and fun.

I won’t name the other retailer or their exact slogan, because I’d hate for people to do that to me, but the second one was clunky and too long.  Trying to convey the same information as “Rockin’ your stash,” they instead ended up with something similar to “Allowing you to evade stash purchase limits since XXXX” (year).  That’s paraphrased because I don’t like to point fingers.  But, wow!  How awkward.  I actually had to go back and reread it a few times to get the gist of it.  When I’d deciphered it (and translated it as, basically, “Rockin’ your stash since XXXX”), I spent some time musing on the nature of marketing before coming to write this post.  If I tried to make up a marketing slogan for Kaleidocherry it’d probably be just as dumb and klugey as that one.  My current slogan is “Colors for your life,” which is kind of boring, but it’s better than being stupid!

Okay.  Marketing rant over.  Thanks for listening, and also, happy 50th anniversary, Mom and Dad!

Cutest parents ever!